New Delhi:

has opened its first three franchise outlets in Mumbai, Gurgaon, and Surat under a franchise-owned, company-operated (FOCO) model, as it begins expanding its national retail footprint, the company said in a recent press release.

The company plans to open eight more FOCO stores in the next six months across Hyderabad and Bangalore. The company is also targeting Rs 20 crore in revenue from its FOCO outlets by FY26, with franchise-led retail projected to contribute around 50 per cent of overall revenue.

“We’re combining our brand’s legacy with smart business infrastructure to meet rising demand in India’s evolving luxury landscape. It is an opportunity for budding and established entrepreneurs to own a store at premium locations across India without getting involved in day-to-day operations,” said Gaurav Mehta, founder, Jaipur Watch Company.

The new stores are located at Oberoi SkyCity Mall in Borivali, DLF Summit Plaza in Gurgaon, and Vihan Mall in Surat. Under the FOCO model, the company retains control over operations, inventory, and brand positioning, while franchise partners invest in the physical outlets