Skoda Auto India will launch a new sedan, expand its network to more than 200 cities, grow its touchpoints to 350 by the end of this year, and diversify its revenue streams as part of its broader strategy to accelerate business transformation in the country, the carmaker said on Thursday.

The announcement comes on the back of the company completing 25 years of operations in the Indian market.

In a statement, the carmaker described that the comprehensive strategy focuses on “product innovation, market reach, business diversification, and elevated customer experience”.

The company already sells the Kushaq, Kodiaq, and the Kylaq SUVs in India, and now Skoda India is preparing to launch a new sedan, which it termed as “global icon”, to build on the success of its Slavia model.

The statement did mention further details.
Skoda India is also doubling down on its efforts by expanding into tier-2 and tier-3 markets. It is present in over 165 cities today, and targets to be present in more than 200 cities by the end of 2025. The company’s network has already more than doubled since 2021, growing from 120 to over 290 touchpoints, with the goal of hitting 350 touchpoints by next year.

To diversify revenue streams, Skoda India is focusing on certified pre-owned vehicle programs, government and fleet sales, and corporate and rural market channels.

It said that these verticals are expected to add strong tailwinds to the brand’s growth strategy.

The brand is enhancing its ownership proposition with initiatives such as Skoda Supercare, which now comes standard with all vehicles. Customers pay for routine services only after 30,000 km or two years, whichever comes earlier.

Comprehensive warranty and service packages further aim to boost customer trust and loyalty.

Terming India the company’s most critical growth market outside of Europe, Ashish Gupta, brand director of Skoda Auto India, emphasised the brand’s commitment to a “strong, future-ready” presence.

‘We are getting closer to customers, strategically expanding our network, and reinforcing our legacy of quality, safety, and value,’ Gupta added.

Skoda India said its roadmap for the domestic market for 2025 underscores its intention to lead in select segments by aligning with Indian consumers’ evolving preferences, while aiming for a “stronger second innings” in the dynamic automobile landscape.