, a major automotive supplier in India, has launched
UnoMindaKart, a direct-to-consumer platform, to provide customers with easy access to auto components. This initiative marks Uno Minda as the first aftermarket brand in India to offer products online through its own platform, aiming to transform the way customers purchase automotive parts. The platform offers over 5,000 SKUs across 30 categories, including spare parts and car accessories, and incorporates tools like the ‘Add My Vehicle’ feature and a 3D Visualizer to enhance the customer experience.
Uno Minda's new D2C platform, UnoMindaKart, is designed to revolutionize how customers in the Indian aftermarket access automotive components. The platform offers a wide array of products for various automotive segments, including two-wheelers, three-wheelers, cars, commercial vehicles, tractors, and off-road vehicles.
The website boasts a comprehensive selection of over 5,000 SKUs, categorized into more than 30 segments. These include over 24 categories of spare parts and 10 categories of car accessories, catering to diverse automotive needs.
Anand Kumar, Head of Strategy & Product, Uno Minda Aftermarket, said "We are thrilled to introduce our new D2C platform, which embodies our commitment to innovation and customer satisfaction. UnoMindaKart offers automotive solutions for all major segments in the Indian automotive industry, i.e., 2W, 3W, Car, Commercial, tractor & Offroad."
Features
-A key feature of the UnoMindaKart website is the ‘Add My Vehicle’ tool. This feature allows customers to input their vehicle details and receive personalized product recommendations, ensuring a precise fit.-The platform also includes a 3D Visualizer, providing an augmented reality experience. This allows users to see Uno Minda components in their actual fitment locations.
-Additionally, the Wheelz Visualizer enables customers to virtually explore and test various Uno Minda alloy wheels. This feature allows them to see how different styles would look on their vehicles before making a purchase.
-To further assist customers, Uno Minda has integrated a web bot. This acts as a personal assistant to help in buying decisions and ensure customer satisfaction.
Customers can now purchase Uno Minda products directly from the website. The website address is www.Unomindakart.com.
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