has launched the EQS 580 4MATIC ‘Celebration Edition’ at ₹1.30 crore. This edition is limited to just 50 units.
Its features include executive seats at the rear that offer a 38-degree recline, a rear seat comfort package with massage and lumbar support, complete Nappa leather upholstery and designer belt buckles, and the MBUX Augmented Reality (AR) navigation.
According to the company, the luxury sedan can offer a range of over 800km, the highest among BEVs in the country.
‘The EQS 580 Celebration Edition signifies growing customer interest in our top-end BEVs. We continue to outpace market growth, regularly upgrading our luxury BEV portfolio,’ said Santosh Iyer, MD & CEO, Mercedes-Benz India.
Mercedes-Benz India’s Battery Electric Vehicle (BEV) portfolio outpaced the overall luxury market with a robust 73 per cent year-to-date growth till May 2025, driven by strong demand for models like the EQS 580 sedan and SUV, EQS Maybach SUV, and G 580 with EQ Technology, the luxury carmaker said in a statement.
Expansion of Retail Footprint
The launch coincided with the inauguration of a new ‘Atelier Experience’ showroom at Sundaram Motors, Adyar, Chennai. The showroom is Mercedes-Benz India’s latest initiative to deliver hyper-personalised luxury in key urban hubs.This showroom features customisable interiors with personalised wall designs, MANUFAKTUR customisation program for tailoring high-end models, dedicated customer consultation zones with product experts, digital configurators enabling a ‘physi-digital’ experience, and space to showcase premium model line-ups such as the Maybach, AMG, G-Class, and others.
In 2025, Mercedes-Benz plans to add 30 new or upgraded luxury touchpoints, with 19 scheduled to open in the next five months. These include showrooms in major metros and fast-growing cities like Kanpur, Patna, Varanasi, Udaipur, and Bhopal.
With state-of-the-art lounges like the Maybach Lounge (Hyderabad), G-Class Lounge (New Delhi) and now the Atelier Experience (Mumbai and Chennai), the brand is creating curated experiences for high-end customers.
‘Our eleven facilities and Sundaram Signature Service ensure customer convenience and long-term support,’ said Sharath Vijayaraghavan, executive director, Sundaram Motors.
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